Turning Customer Experience Into Sales Power

A New Platform Converts Customer Feedback into a Competitive Marketing Edge

While companies pour resources into creating customer experiences, they often struggle to fully leverage the influence that customers can have on prospective buyers.

In today’s competitive market, one of the biggest assets a business has is also one of the least utilized: its customers. These customers hold valuable “intelligence” and wield significant influence over new prospects. Yet, efforts to harness this asset often fall short, leaving opportunities for organic growth untapped.

Recognizing the untapped potential in customer feedback, Deeto co-founders Eran Baron and Golan Raz set out to address this challenge after years of leading companies and experiencing this missed opportunity firsthand. “Companies have gold in customer feedback, but it often remains idle, failing to convert interest into action,” says Baron. Their platform turns customer voices into powerful sales and marketing tools, bridging the gap between existing clients and potential buyers.

Turn Engagement into A Core Sales And Marketing Strategy

The platform’s core is straightforward: transform customer experience into a targeted marketing and sales engine. By centralizing and transforming authentic personal feedback into optimized, tailored content, the platform brings a new level of strategy and unique execution to how businesses leverage insights, testimonials, and case studies at scale. “Most companies collect valuable feedback, but traditional systems, working in silos, and manual processes limit their ability to use it effectively,” Baron explains. “This solution brings personal customer stories directly into the sales funnel, personalized for each buyer’s persona as well as the stage of the buying process, so prospects see relevant, trustworthy experiences from clients like them.”

With multiple incentives and a seamless pathway, Deeto fulfills every marketer’s dream by turning the experiences of existing customers into a powerful knowledge base, creating organic, widely spread ‘word-of-mouth’ recommendations.

The AI at the heart of the platform amplifies its impact, automating the conversion of raw feedback into dynamic content formats like reviews, case studies, and video testimonials. This allows companies to produce personalized, high-impact content at scale, driving engagement without manual workload. The AI doesn’t just curate stories; it analyzes prospect interactions in real-time, continuously refining personalized content to improve engagement and conversion rates. “Our AI learns what resonates with each prospect, adapting with every interaction,” Baron adds, “making each engagement more effective than the last.”

One of the platform’s strongest appeals is its ability to lower customer acquisition costs (CAC). Traditionally, acquiring new customers requires significant ad spending and outreach efforts. This platform enables companies to leverage their existing customer base to generate leads, creating organic traction through authentic customer advocacy. Baron emphasizes, “By streamlining the way customers’ knowledge is being matched to potential buyers, businesses cut marketing costs and increase credibility.”With the most suited testimonial delivered to the right person at the right moment, two elements we can control, we can accelerate the decision-making process, reducing CAC and improving conversion rates.

The platform also excels in speeding up sales cycles by addressing the complex needs of today’s buyers. In B2B sales especially, multiple stakeholders influence purchasing decisions, each with unique priorities. With the platform’s ability to personalize content for each stakeholder, decision-makers receive information tailored to their role, ensuring everyone’s concerns are addressed. “Buying decisions involve multiple people, and our platform personalizes for each one, keeping the process smooth and efficient,” Baron notes. This approach not only strengthens close rates but also reduces time spent nurturing leads through the pipeline.

Efficient Internal Intelligence

Furthermore, the platform promotes alignment between sales and marketing, a common challenge for large organizations. Its seamless integration with tools like Salesforce, HubSpot, and Outreach helps both teams stay informed and aligned, delivering consistent messaging across the buyer journey. This creates a unified strategy, ensuring that customer insights effectively fuel both marketing and sales. With a shared content platform, marketing and sales teams work together seamlessly, strengthening overall performance and communication.

For clients using the platform, three key performance indicators (KPIs) reveal its impact: win rate, sales velocity, and CAC. Early adopters report impressive results, with a typical improvement of 15-20% in win rates, improved sales cycle, and significant reductions in CAC. Clients claim to already be seeing results. Matt Green of Sales Assembly achieved a 37% increase in sales velocity, while Danielle Stewart of GO1 noted an unprecedented 30% conversion rate from her first campaign. These results show the platform’s capacity to redefine customer experience as a growth tool.

While the platform benefits companies of all sizes and all verticals, it is especially effective for mid-sized and enterprise organizations where complex sales environments and customer engagement gaps are most apparent. Baron says that they initially focused on technology and service providers, both highly competitive industries with substantial gains so far. However, the platform’s adaptability makes it industry-agnostic. “The beauty is in its flexibility; any business can benefit by harnessing customer voices as a powerful sales and marketing asset,” he says. As they are now preparing toward another round of capital raising, expansion plans are already in motion, including scaling the tool for other sectors, broadening its reach as a go-to solution for customer-centric growth.

Value from Day One

Deeto’s platform onboard new clients quickly, with dedicated customer success managers guiding setup and optimization. This hands-on approach ensures a seamless start, and clients typically see immediate returns. Baron explains, “Our setup is smooth and guided, and companies see value from day one without needing to handle logistics.” By making onboarding simple and impact-driven, the platform delivers a strong ROI from the outset, making it accessible and efficient for teams at all levels.

The platform’s integration capabilities and user-friendly interface are major strengths, allowing it to fit into any company’s tech stack effortlessly. As it continues to add more integrations and customization options, the tool adapts and evolves to meet its clients’ growing needs, cementing itself as an indispensable asset for customer-driven growth.

By reimagining how businesses optimize the power of customers at scale, Deeto empowers companies to not only leverage customer satisfaction but also turn it into measurable growth. “It’s not just about making customers happy; it’s about leveraging that happiness as a true business asset,” says Baron. “This platform doesn’t just improve customer engagement; it turns that engagement into a core sales and marketing strategy for long-term success.”