Influencer marketing is everywhere these days. According to McKinsey, “the influencer marketing economy was valued at $21.1 billion” in 2023....
Influencer
Rockers, ravers, goths and grunge. Since the turn of the century, we’ve been in cycles of reference to what came...
Influencer marketing, as we recognize it today, has its roots in the age-old strategy of celebrity endorsement. Because of that,...
We’re thrilled to announce that the Influencer Marketing Show USA (IMS) is back and better than ever! This year’s IMS...
Summary Influencer marketing has evolved significantly over the past decade. It has expanded beyond celebrities to include social media influencers...
The typical influencer in the B2B world simply has to be recognized in their industry as an expert ... or...