Ooma Office review: Is this VoIP service suitable for small businesses?

Ooma Office is a voice-over-internet-protocol (VoIP) service with plans aimed at small businesses. It has dozens of cloud phone features, including unlimited calling throughout the United States, Puerto Rico, Canada, and Mexico. With upgrades, customers gain access to text messaging and video conferencing tools.
Founded in 2004, Ooma provides residential and commercial communication tools and home security services. Instead of focusing on large or smaller businesses, Ooma chose to create plan options to support both, making Ooma Office a great fit for companies with an eye on scalability. In this article, we will dive deeper into Ooma Office’s features, the pros and cons of its service, the plan best suited to small businesses, and more.
All rates and fees are current as of June 27, 2024, and are subject to change.
Ooma Office
Price: | Starting at $19.95 per user, per month |
Features: | Unlimited domestic calling, toll-free number, free number transfer, virtual receptionist, call center features, company directory, and 24/7 customer support |
Best add-ons: | Video conferencing software and IP phones |
Noteworthy integrations: | Zoho CRM, HubSpot, Salesforce, Microsoft Dynamics 365 and Square |

Pros
- Unlimited voice calling (United States and Puerto Rico, Mexico, and Canada)
- No contract necessary
- Affordable, transparent pricing
- Dozens of cloud phone system features from the lowest-tiered plan
Cons
- Upgrade required for video conferencing software and texting
- Integrations only available for the priciest plan
- Some customers mention difficulties with cancelation
Who is Ooma Office good for?
Ooma Office works well for most businesses, with pricing that scales from individual professionals to enterprise-level organizations; if you want a VoIP service that favors growth, then Ooma could be an ideal cloud communication solution. Ooma has text messaging, faxing, and video conferencing tools that support team collaboration, making it a great option as an all-in-one hub.
Not only does Ooma Office give you unlimited calling across the United States and much of North America but its international rates are competitive. As such, Ooma works well for businesses operating worldwide or coordinating with partners or employees located in different countries.
Who shouldn’t use Ooma?
While Ooma’s pricing can work for most small businesses, newer companies on tight budgets might find it expensive, especially compared to competitors, such as Dialpad or Google Voice, which offer similar services for much lower starting costs.
Ooma Office plans are priced such that it can make sense to upgrade for access to more features, however, some customers might not appreciate the need to pay more for access to texting and video conferencing as there are alternatives where these features are available from the lowest service plan up.
Ooma Office service plan overview
Ooma Office offers calling, texting, chat, video, and other communication tools across three small business pans: Essentials, Pro, and Pro Plus. The Essentials plan does come with unlimited domestic calling. However, features, such as business texting and video conferencing, are only available with upgrades.
Ooma stands apart from many VoIP services in that its fees are very transparent. You know exactly what you will pay monthly per user, and a useful calculator adjusts the price for every user you plan to add to your service plan.
Plans | Features | Free Trial or Plan Available? | Pricing |
---|---|---|---|
Essentials | Unlimited calling in the U.S., Puerto Rico, Canada, and Mexico Single toll-free number at no cost Direct dial number, one per user Main company number Dial 911 Admin portal, including multi-site support Virtual receptionist Comma-separated values upload in bulk for IP Phones Virtual faxing Analog fax support Contact center features (call parking, forwarding, music on hold, call transfer, and more etc.) Unique ringtones Forward calls during an outage Company directory Call blocking Call flip Dial logs Intercom Three-way conference calling Three digit extensions Seven digit dialing Paging (overhead, groups, and IP phone) Audio conference calling for up to 10 participants Ring groups 24/7 customer support Mobile app access Desktop app, without calling |
No, live demo only | $19.95 |
Pro | Everything in Essentials Send 250 text messages per month Bulk short message service (SMS); (call for quote) Schedule messaging Text messaging templates Enhanced call blocking Call recording Voicemail transcription Dynamic caller ID Microsoft Office 365 Calendar integration Google Calendar integration NextHhealth Integration “Call us” website widget Caller information match Audio and video conference calls for up to 25 participants Full mobile and desktop app access Screen sharing Access to analytics |
No, live demo only | $24.95 |
Pro Plus | Everything in Pro Hotdesking Call queuing Call screening Auto dialer Digital call deflection Find me, follow me Online bookings Shared voicemail boxes Access to AgencyZoom, Salesforce, Clio, Microsoft Dynamics, Zoho, Square, Jobber, and Freshdesk integrations Audio and video conferencing with up to 100 participants Video conference recording Whiteboards Team chat Team presence alert One-to-many text messaging |
No, live demo only | $29.95 |
Essentials | |
---|---|
Unlimited calling in the U.S., Puerto Rico, Canada, and Mexico Single toll-free number at no cost Direct dial number, one per user Main company number Dial 911 Admin portal, including multi-site support Virtual receptionist Comma-separated values upload in bulk for IP Phones Virtual faxing Analog fax support Contact center features (call parking, forwarding, music on hold, call transfer, and more etc.) Unique ringtones Forward calls during an outage Company directory Call blocking Call flip Dial logs Intercom Three-way conference calling Three digit extensions Seven digit dialing Paging (overhead, groups, and IP phone) Audio conference calling for up to 10 participants Ring groups 24/7 customer support Mobile app access Desktop app, without calling |
|
No, live demo only | |
$19.95 | |
Pro | |
Everything in Essentials Send 250 text messages per month Bulk short message service (SMS); (call for quote) Schedule messaging Text messaging templates Enhanced call blocking Call recording Voicemail transcription Dynamic caller ID Microsoft Office 365 Calendar integration Google Calendar integration NextHhealth Integration “Call us” website widget Caller information match Audio and video conference calls for up to 25 participants Full mobile and desktop app access Screen sharing Access to analytics |
|
No, live demo only | |
$24.95 | |
Pro Plus | |
Everything in Pro Hotdesking Call queuing Call screening Auto dialer Digital call deflection Find me, follow me Online bookings Shared voicemail boxes Access to AgencyZoom, Salesforce, Clio, Microsoft Dynamics, Zoho, Square, Jobber, and Freshdesk integrations Audio and video conferencing with up to 100 participants Video conference recording Whiteboards Team chat Team presence alert One-to-many text messaging |
|
No, live demo only | |
$29.95 |
Best Ooma Office VoIP plan for small businesses: Pro Plus
After reviewing the features offered with each Ooma Office plan, Pro Plus is the best option available for small businesses. The Essentials tier lacks the multichannel communication options one gets from the Pro and Pro Plus plans. Likewise, Pro offers very few third-party integrations compared to Pro Plus. If you want to get the most value for your money with Ooma while accessing the best range of cloud phone features, it makes sense to go with Pro Plus.
Pros
- Has voice, text, chat, and video communication features
- Offers audio and video conferencing support for up to 100 people
- Screen and block unwanted calls
- Access to popular third-party integration tools
- Helpful tools for customer engagement and scheduling
Cons
- You must upgrade to this plan if you want access to the most popular integrations
- Team chat options only available with this plan
- Could be a bit too pricey for some small businesses
Other services Ooma Office offers
In addition to calling and texting, Ooma Office plans include other communication tools, such as:
- Audio and video conferencing: Audio conferencing is available from the Essential tier and is limited to 10 people. Video conferencing is available from the Pro tier up and supports up to 100 participants.
- Internet faxing: Users can send multiple PDFs as a single fax, preview cover pages, and send documents to multiple recipients.
- Caller ID and blocking: Ooma Office’s software lets you confirm caller information and also blocks calls, cutting back on unwanted spam calls that can slow down team communication and waste time.
- Analytics: Access analytics for calls, messages, fax, and call leaderboards beginning with the Pro plan.
The Ooma Office platform and customer support
While the Ooma website provides a lot of useful information about its products and services, it comes across as cluttered and outdated compared to the more modern and easily navigable sites of competing VoIP providers.
If you need to contact customer support, Ooma Office sales and customer support agents are available by website chat and phone, and business phone support is available 24/7.
Is Ooma Office secure?
Ooma Office provides standard measures for keeping your account secure, such as passwords. In the event of a lost or forgotten password, Ooma’s support center provides instructions as to what to do to recover your account. According to the company’s Privacy Policy page, Ooma will not share your account information with any third parties without your consent.
Ooma Office user reviews
Overall, Ooma Office reviews lean positive, with satisfied customers mentioning that they were pleased with the convenience of its VoIP service and apps. Some users mentioned having relied on Ooma for many years and believe Ooma Office is a great fit for small business owners.
Despite largely positive feedback, a significant portion of customer reviews mention difficulties with canceling service and stopping charges. Based on these reviews, we strongly recommend reading fine print related to billing cycles and getting all necessary pricing clarification before moving forward with a service plan.
Compare Ooma Office alternatives
Is Ooma Office right for you?
Ooma Office is a good fit for small businesses that don’t need too much in the way of calling and texting minutes as only so many minutes are allotted with the Essential plan. You’ll find that you need to pay more or upgrade to get the best value for money, a factor that could push Ooma Office out of the price range of very small teams or startups operating on a stringent budget.
If your small business budget allows, upgrading to Pro Plus provides the most complete experience. With the plan page calculator, you should be able to determine upfront exactly how much Ooma Office will charge your business month by month. While Ooma Office has some pricing transparency, you should still read the fine print to avoid potential issues around service cancellation or unexpected charges.
Frequently asked questions
Is Ooma Office free?
Ooma Office doesn’t have a free tier at this time, and we were also unable to find a free trial option. If you wish to see Ooma Office features before signing up, attend a live demo for an overview of its standard service features. Otherwise, service plans start at $19.95 per month, per user.
How does Ooma Office work?
Ooma Office is a VoIP provider that uses your existing Internet connection to allow you to receive and send voice calls, texts, and other communications. While no phones are required, as it is possible to communicate computer-to-computer, Ooma does provide IP and Wi-Fi phones compatible with its service.
Is Google Voice better than Ooma Office?
In our experience, Ooma Office provides better call quality. It also provides dozens of essential cloud calling features from its Essential plan and 24/7 customer support, which could make it worth the investment. But Google Voice is more affordably priced, which may give it an edge for teams seeking a cost-effective solution.
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