How To Sell Products on Amazon
Selling on Amazon has become a powerful route for independent sellers to reach an enormous engaged customer base. Over 60% of Amazon sales come from independent, small and medium-sized business sellers, with U.S.-based sellers averaging over $250,000 in annual sales in 2023.
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The platform’s massive marketplace means that with the right setup, tools and strategies, building a profitable business is possible.
Here’s how to get started selling products on Amazon.
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The first step is choosing the right selling plan from Amazon’s two options: individual and professional.
The Individual Plan doesn’t have a monthly fee and instead is pay-as-you-go, charging $0.99 per sale, making it best for smaller sellers.
The Professional Plan includes more features and tools and comes with a monthly fee of $39.99, so more suitable for businesses with higher sales volume or looking to scale and grow.
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The next step is to create a Seller Central account for managing product listings, orders, payments and customer interactions.
This is where key details are needed, such as a bank account, credit card, government ID, and tax information. Once the account is set up, the seller can configure settings for payments, shipping and notifications.
Creating product listings is where the real work begins. Each listing needs:
A Global Trade Item Number (GTIN) — typically a UPC or ISBN–is also required for each listing. If a product already exists on Amazon, it can be matched to an existing page. If not, a new listing must be created.
There are two primary fulfillment options:
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Fulfilled by Amazon (FBA): Amazon handles storage, packing and shipping. This option is ideal for businesses that want to focus on sales rather than logistics. FBA also offers the advantage of getting products in front of Amazon Prime members, who enjoy fast shipping.
For businesses looking to scale quickly, FBA is the best choice. FBM offers more control but requires more hands-on effort.
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